In a new era of consumption, where we are becoming more and more aware of what we purchase, where it comes from and how it impacts the environment, we are slowly moving towards new models and ways of consumption. A rental and subscription model appears in the equation when it comes to the circular economy. Recycling has proved inadequate. The new generation will demand new ways of services rather than one-time purchases for convenience and social-environmental impact.
Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.
Find out more about our work here: www.ellenmacarthurfoundation.org
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