What is Blue Ocean Strategy? Watch this video to understand the essence of Blue Ocean Strategy, the worldwide bestseller written by world-renowned professors Chan Kim and Renée Mauborgne. It is now available in a record-breaking 46 languages and is a bestseller across five continents.
Learn more here: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
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What is Blue Ocean Strategy? We’re so glad you’re interested. Blue Ocean Strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future.
It’s grounded in analysis and energizes everyone.
It’s about creating new markets instead of competing in existing ones to stand apart yet keep costs low.
It started with a question:
Why do some companies succeed in creating new market spaces while others fail?
We researched over 150 successful, new market creations across more than 30 industries spanning over 100 years. We also studied less successful competitors.
What we found:
First, most companies focus on how to beat the competition in existing markets. These existing industries are RED, often over-crowded with shrinking profit margins and limited growth opportunities.
Second, the profit impact is significantly higher with creating new market spaces.
And third, market spaces, or BLUE OCEANS, can be created by all types of companies in all types of industries.
Most importantly, We found systematic patterns that separate successful, market-creating strategic moves from market-competing strategies.
It’s all about VALUE INNOVATION:
Dialing up value for buyers, while driving down costs for companies. The best way to beat the competition is to stop trying to beat the competition.
Capture new demand. Make the competition irrelevant.
Are you stuck in a red ocean?
Do you want to create a blue ocean?
The great news is, YOU CAN.
With Blue Ocean Strategy’s analytical tools, frameworks, and easy-to-use apps.
Remember, every market space and every industry was once new and was once created by someone.
Why not you?
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