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In this video:
Throughout the late 1980s and early 1990s there was a legend that was passed around speaking of a special credit card only issued by American Express to people with more zeroes in their bank balance than a half eaten bowl of Cheerios. This was, of course, not true, or at least it wasn’t until 1999 when American Express decided to make the card a reality. To quote a director for the company, Doug Smith, “There had been rumors going around that we had this ultra-exclusive black card for elite customers. It wasn’t true, but we decided to capitalize on the idea anyway.”