Types of Advertising Appeals & Great Examples of Top Brands Using Them | How Leading Brands Use Ads

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Visme
Published at : 03 Dec 2020
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What exactly makes a customer choose one brand over another? In this video, we’ll tell you exactly how to create different advertising appeals to your audience with your ads. You can even create your advertising designs with Visme: https://www.visme.co/

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What might seem like a simple choice between competitors really has more to do with methods of persuasion used by advertisers to make consumers feel a certain way about a product.

In advertising, there are a wide variety of ways to catch the attention of your audience. These advertising appeals can be broken down into emotional and rational approaches.

A few examples include:

- Social appeal
- Fear appeal
- Youth appeal
- Brand appeal
- Statistics appeal

And 18 more! Watch the video to learn about each type of appeal, as well as how you can emulate them in your own advertising techniques. These advertising appeals are great ways to stand out from the crowd in your industry.

It's up to the marketer to know which type of advertising appeal will be most effective in leading the target audience to action, so be sure to share this video with your marketing team.

To learn more about the types of advertising appeals with examples of top brands using them, visit our blog:
https://visme.co/blog/types-of-advertising-appeals/

Sources:
https://www.bizjournals.com/bizjournals/how-to/marketing/2017/09/do-we-really-see-4-000-ads-a-day.html
https://www.bestadsontv.com/ad/89140/Gillette-BabyFace-The-sandpaper-print-ad
https://www.ikea.com/
SOS Mata Atlântica Print Advert By DPZ&T: http://dpzt.com.br/
https://www.adsoftheworld.com/media/outdoor/virgin_media_steamy_windows
https://www.campaignlive.co.uk/article/mr-t-hits-uk-new-snickers-get-nuts-ad/884257
https://www.calvinklein.us/en
https://aht.seriouseats.com/2012/02/video-kate-uptons-southwest-patty-melt-commercial-for-carls-jr-and-hardees.html
https://www.fragrantica.com/news/Ralph-Lauren-Tender-Romance-7589.html
http://www.bluesrocklegends.com/bruce-springsteen/
https://www.adsoftheworld.com/media/print/jeep_renegade_0
https://www.bestadsontv.com/ad/86643/Baywatch-Movie-Slow-Mo-Marathon
https://www.youtube.com/watch?v=QxoDU0zSiPg
https://www.adweek.com/creativity/domestic-abuse-is-carved-into-childrens-brains-in-these-unsettling-print-ads/
https://www.bestadsontv.com/ad/87966/lego-Build-The-Future-1
https://www.starbucks.com
https://www.coca-colacompany.com/
http://www.welovead.com/en/works/details/e06wgspEg
https://www.youtube.com/watch?v=MNRAdrB9TSs
https://www.adsoftheworld.com/media/outdoor/bmw_shoes
https://www.youtube.com/watch?v=CbZcJkaiGhs&feature=youtu.be
https://www.westelm.com/pages/we-catalog/2016-11.html
https://www.youtube.com/watch?v=vt7fHAW2GK8&feature=youtu.be
advertising appealstypes of advertising techniquesmarketing techniques

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