What exactly makes a customer choose one brand over another? In this video, we’ll tell you exactly how to create different advertising appeals to your audience with your ads. You can even create your advertising designs with Visme: https://www.visme.co/
What might seem like a simple choice between competitors really has more to do with methods of persuasion used by advertisers to make consumers feel a certain way about a product.
In advertising, there are a wide variety of ways to catch the attention of your audience. These advertising appeals can be broken down into emotional and rational approaches.
A few examples include:
- Social appeal - Fear appeal - Youth appeal - Brand appeal - Statistics appeal
And 18 more! Watch the video to learn about each type of appeal, as well as how you can emulate them in your own advertising techniques. These advertising appeals are great ways to stand out from the crowd in your industry.
It's up to the marketer to know which type of advertising appeal will be most effective in leading the target audience to action, so be sure to share this video with your marketing team.