The Middleman Economy | Marina Krakovsky | Talks at Google
Talks at Google
Published at : 20 Dec 2020
For 20 years we've been hearing that the Internet makes middlemen obsolete. But middlemen use the Internet, too, and the best ones do it more efficiently than the average buyer or seller can. In fact, economic research shows that middlemen's role in the economy has actually grown with the growth of the Internet. In this talk based on reporting for her book THE MIDDLEMAN ECONOMY, journalist Marina Krakovsky shows how and why our hyper-connected age makes middlemen more prevalent than ever. Appliance flippers on Craigslist, PowerSellers on eBay, Internet-enabled businesses from Airbnb to ZocDoc and the many venture capitalists who fund them: these are some of the many middlemen who thrive in the modern economy. Drawing on ideas from economics, sociology, and psychology, Krakovsky explains why some middlemen have disappeared while others have gained in importance.
Marina Krakovsky is a Bay Area journalist and the author of The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit (Palgrave Macmillan). Her writing has appeared in the New York Times Magazine, the Washington Post, Stanford magazine, Scientific American and Scientific American Mind, Discover, Psychology Today, and Slate. Formerly a software technical writer, she also writes for Communications of the ACM. She earned a B.A. in English from Stanford.
This Authors at Google talk was hosted by Boris Debic.
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