A lot of businesses have their marketing budget allocated 80/20. 80% of the budget goes to distributing the creative and 20% of the budget goes to actually creating the content. Because Gary believes so heavily in the importance of a high quantity of content, and values the internet's underpriced attention, he actually spends more of his marketing budgets on creative than distribution. The low cost of sharing things on the internet, with the ability to still reach millions of people allows you to focus more on what you are creating, create more content overall, and ultimately have a higher chance of resonating with more people. The high costs that used to be needed to distribute content on TV and radio are gone and can be re-allocated to the creative iteself.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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