Reinventing Marketing Strategies for Shopping Apps in Southeast Asia
Published at : 30 Nov 2020
Shopping habits are changing at a rapid pace in Southeast Asia. In an already mobile-centric region, shopping apps will play an even larger role beyond the pandemic. As shoppers adapt to constantly changing circumstances, shopping app marketers must also reinvent their app marketing strategies to discover growth.
In this webinar hosted by Shiraz Kabir, Head of APAC at Liftoff, we discussed strategies and trends in marketing shopping apps in Southeast Asia, together with Anugrah Mardi Honesty, Senior Digital Marketing Manager at Bukalapak and Ajit Pawar, Partnerships Manager, SEA at Adjust.
What we covered:
First-hand accounts of how shopping app marketers are navigating the change
App marketing strategies and best practices
Mobile shopping apps user acquisition trends and benchmarks