As part of the Big Ideas Plenary at the Weight of the State Conference, Jeffrey Jordan presented "Physical Activity 2.0 - How to Compete With Inactivity." During this talk, Jeff challenged the audience with a contradiction: How is it that high school sports have grown for 29 consecutive years, while we concurrently have a teen physical activity epidemic? It's because organized sports aren't the problem; free play is. To curb the epidemic on inactivity, we need to help free play compete with inactivity. Watch the video to learn how.
To see more Big Ideas from the Weight of the State Conference, check out https://www.facebook.com/PreventionConnections.
Follow Jeff Jordan on Twitter @JeffreyWJordan.