Media code bill based on a 'sound’ premise to ensure the viability of Aussie media

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Sky News Australia
Published at : 05 Feb 2021
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Shadow Communications Minister Michelle Rowland says the government’s proposed media code is based on a sound premise which seeks to ensure Australia has a strong and viable news media sector.

“It arises of course from an extensive project undertaken by our competition and consumer regulator which found that the market power of the digital platforms was having a negative impact on news media to remain viable in Australia,” she said.

“The premise of that is very sound.

“The Senate is examining the bill, there have been some public hearings on this at which concerns have been articulated from both publishers and business groups alike and other stakeholders”.

Ms Rowland told Sky News it is “absolutely essential” little publishers are protected and have the power to bargain with Google and Facebook.

“I think we also need to recognise some of the evidence we’re getting through those hearings is the code could have a disproportionate impact on some players verses others,” she said.

“Equally there could be a disproportionate impact if the threat of Google, for example, to withdraw actually came to fruition.

“Some of the newer players - ostensibly online operators - they rely on traffic; they’ve calibrated their business models as such.

“The withdrawal of Google would certainly have a detrimental impact on them”.
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