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The old school sales trainers have always told us that we need to build ‘rapport’ with our prospects. Have you ever heard the sayings…
“They need to like you!”
“People buy from people they like.”
But, this is focusing on exactly the wrong aspect of a relationship. It’s not about them liking you. Instead we need to focus on building a connection with prospects. This means creating a relationship built on trust and respect. Not ‘like.’
Once you have both of those you are now in the category of trusted advisor.
In this video I’m going to show you 4 Easy Steps to Immediately Connect with ANY Prospect in Sales. Check it out.